TRAFFIC IS LIFE!

Since 2004, an educational program “Traffic Is Life” has aimed to create a cultural change among people in regards to traffic safety

Beginning in 2014, Doğuş Otomotiv has implemented projects that make a difference in the approach to traffic safety and responsibility as part of its corporate platform. “Traffic is Life!” aims to increase knowledge of traffic safety among all segments of society. For more than 10 years, all of Doğuş Otomotiv’s corporate responsibility programs have focused on the “Traffic is Life!” slogan and logo, which highlight the theme of traffic safety in order to raise awareness among the general public, including both drivers and pedestrians.

Social responsibility activities that began with the “Traffic is Life!” slogan were structured after 2009 with the purpose of utilizing them on a broader platform and disseminating them to all business processes. Work continues to ensure the sustainability of the projects that have been implemented and, by widening the scope of these projects, to produce a lasting benefit to society. Traffic safety messages are disseminated in an effective way, not just to one segment of society, but to children, adolescents and adults through 360 degree communication.