Big Cooperation in Turkish E-Commerce Market: Turkish Markafoni Group to Become Partner With Doğuş Media Group On www.enmoda.com

Markafoni, the leader e-commerce group in Turkey, bought majority shares of enmoda.com and became partners with Doğuş Media Group. Markafoni, owner of majority interest of enmoda.com and experienced in e-commerce, will be responsible for the management of the company. Doğuş Media Group, incorporating fashion magazines such as Vogue and GQ, and Markafoni are expected to make enmoda.com a fashion hub.

Markafoni, the leader e-commerce group in Turkey, announced to have bought 75 percent of enmoda.com founded by Doğuş Media Group. Markafoni Group, embodying companies such as; markafoni.com, the first and the leader private shopping site of Turkey, Zizigo.com, the largest online shopping center for shoes, and MissPera.com, the cosmetics and perfume site, will be the first e-commerce holding company on fashion in Turkey.

Enmoda.com was founded by Doğuş Media Group in June 2011. It has been offering many fashion items from prestigious brands and designers in different categories such as decoration, fashion, cosmetics and life style. It has been drawing attention of the fashion lovers with its original style. Enmoda.com will carry its business at Markafoni's main office and its 32 thousand square meter logistic center from now on. The restructured enmoda.com will create its own brand collections and will offer season's fashion items of prestigious brands without any discount. Enmoda.com, aiming to bring new concept to the online fashion market in Turkey, will focus on fashion and appeal mainly to women.

"Ours will be the biggest investment ever made in online fashion market in Turkey"

Sina Afra, Markafoni Board Chairman, "The investment we made in enmoda.com makes me feel very excited both on behalf of Markafoni Group and of e-commerce market in general in Turkey. Doğuş Media Group, who introduced Vogue and GQ magazines to Turkey, is known to be a prestigious and outstanding media group and played an important role in our decision. We will make the biggest investment in online fashion market in Turkey with Doğuş Media Group. Enmoda.com will become the number one fashion center in Turkey."

Cem Aydın, Doğuş Media Group General Manager, "I believe enmoda.com will grow with the partnership of Markafoni and it will be the leader brand in its own category."

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