Safety

Traffic is Life

Every year, hundreds of Turkish citizens lose their lives in traffic accidents. In the light of this tragic statistics, the “safety” theme has been covered by a series of projects implemented within the framework of the “Traffic is Life!” Campaign with the support of Doğuş Otomotiv. Among these projects, the “Traffic-themed Music Contest” aims to convey children’s thoughts on traffic to adults, and to draw the attention of both adults and children to this matter. Organized during the traffic week each year, the competition is held among the primary schools throughout Turkey. In 2007, 10 schools from the cities of Istanbul, Ankara, İzmir, Manisa, Muğla and Kars were selected in the semi-finals and gained the right to compete in the final competition, where the best 3 performances were selected by the jury of the Contest. The total number of countrywide applications to the contest reached 550 in 2007.

The Back Seat is Mine

“The Back Seat is Mine!” Campaign encourages children under the age of 12 to sit in the back seats of vehicles, on a child seat or with seat belts fastened to help prevent children from suffering casualties in traffic accidents due to the misuse of seat belts or failing to use seat belts at all. It also aims to encourage children to draw their families’ attention on this subject. From the start of the Campaign, training sessions entitled the “The Back Seat is Mine” have been conducted in various elementary schools, reaching a total of 20,000 children.