Child Development

I- Music is the key to Child Development

The "Doğuş Kids Symphony Orchestra" was established in 2006 as Turkey's first national, and permanent, children's symphony orchestra. The Orchestra is comprised of conservatory students, aged between 10 and 16 from different regions of Turkey, and introduces the wonder of symphonic music to Turkish children as performed by their peers.

This is an effort to provide a wider recognition of diverse and universal music in our country, and to help this music achieve the recognition it deserves, on a worldwide basis. The "Doğuş Kids Symphony Orchestra" promotes the artistic skills and achievements of children studying music, simultaneously in Turkey and in the international arena.

• In 2008, the Orchestra performed 6 concerts in Antalya, Ankara, Istanbul, Bodrum, Basel, Switzerland and Munich, Germany.
• Proceeds from the concerts performed by the Doğuş Kids Symphony Orchestra in 2008 were used to purchase musical instruments to be sent to the Fine Arts High Schools in Şanlıurfa, Sivas and Kars with contributions from ÇYDD (The Association in Support of Contemporary Living).

II- Parent Education is the key to Child Development

Doğuş Group strongly believes that investing in children is a very important corporate activity and gives equal importance to the education of parents, whose actions have a profound impact on the development of their children.

Starting with their own employees, Doğuş Group initiated a series of seminars in 2007, entitled "21st Century Life Culture Seminars". These seminars aim to prepare parents for the challenges of child development in the 21st century and to enable them to better understand the rapid changes taking place in the world. Under the moderation of Dr. Erdal Atabek, Social Psychologist, and with the participation of different guest speakers, the "21st Century Life Culture Seminars" offers a different subject each month and have been open to all employees of the Group along with their spouses. Four seminars were realized in the year 2008.

III- Doğuş Kids Activity Areas

Doğuş Kids has prepared "activity areas" at various airports and stadiums throughout Turkey, creating the opportunity to establish direct communication with children and assist in their development, through different kinds of games which help foster social development and physical motor skills in a creative, healthy and safe manner.