Media

Doğuş Media Group started its operations in 1999, prior to the acquisition of NTV. Since 1999, the Group has made significant progress and has created/acquired new brands.In addition, the Group is working with global brands and organizations; such as, MSNBC, CNBC, Condé Nast, NBA, Billboard, Virgin, National Geographic etc. Today, Doğuş Media Group has become synonymous with prestigious publications and high quality broadcasting.

Doğuş Media Group's professional and quality-focused business approach fosters the public's trust in its brands and creates a sense of belonging for consumers, thereby giving rise to an expectation of continuous progress and distinction.

Close bonds have been developed between Doğuş Media Group ("The Media Group") and its consumers and this has also had an impact upon advertisers, leading them to prefer the Media Group brands for promotion.

Doğuş Media Group is always one step ahead in its advertising practices. Accordingly, the Media Group generates "custom-tailored" solutions for its customers who wish to be associated with the Media Group's brand equity and to differentiate themselves. Advertisers are offered a bunch of media and a high level of efficiency.

Financial and operational performance in 2008

Doğuş Media Group expanded its portfolio in 2008 with the addition of 6 new brands: NTV Spor (Sports TV channel), Kral TV (Music TV channel), Kral FM, Billboard Radio, Virgin Radio and Robb Report Magazine.

Although the total advertising market decreased by 3% due to the global economic crisis, Doğuş Media Group performed better than the market and kept its market share around 5.5% - at the same level as the previous year.

Doğuş Media Group's TV channels maintained its market share around 10%, although TV industry decreased by 4% in 2008.

In terms of radio stations, the Media Group has reached 33% growth on a turnover basis and raised its market share from 5.23% to 6.83%, far surpassing the Turkish radio industry, which remained unchanged in 2008.

Similar with the Group's success in radio and contrary to the Turkish magazine industry, Doğuş Media Group's periodical revenues increased tremendously, by 40%, and the Media Group's market share increased from 4.8% to 6.16%.

While the Internet Advertising market grew 9% in 2008, Doğuş Media Group has increased its market share from 15% to 17%.

Technological infrastructure

The uplink system that enables satellite distribution of Doğuş Media Group's TV channels and radio stations consists of 8 live-broadcasting vehicles, of which 4 are in Istanbul, 3 in Ankara, and 1 in Diyarbakır; a total of 216 NTV transmitters, of which 2 are in the Turkish Republic of Northern Cyprus; 51 CNBC-e transmitters, 93 Kral TV transmitters, 50 NTV Radio transmitters, 41 Kral FM transmitters, 36 Virgin Radio transmitters and 1 transmitter for each Radio N101, Radio Eksen and Billboard Radio.

Doğuş Media Group closely follows all of the technological advancements in broadcasting and makes all its infrastructural investments in a manner to achieve compatibility with DVB-T and HD broadcasts that will be launched in the near future.

Awards

Doğuş Media Group has been honored with a total of 525 awards (between the years 2001-2008) for its broadcasts and social responsibility campaigns. In 2008 alone, 68 awards were earned in different areas, by various ministries, organizations, associations and foundations, professional chambers, universities, and high schools.

Targets and Strategies for 2009

Doğuş Media Group will continue to pursue its expansion strategy during 2009. In the beginning of 2009, Doğuş Media Group has already made some investments for expansion purposes and this includes the launch of 2 original magazines, whose content has been, and will continue to be, prepared by the Group and academics: NTV Tarih (history and documentary), NTV Bilim (science and technology).

For periodicals, another big step is the agreement signed with Condé Nast Magazine Group, well known with its prestigious periodicals like Vogue, Glamour, and GQ. Doğuş Media Group has taken the license rights of Condé Nast's magazine titles for Turkey and plans to release Vogue, first of all, in 2010.

Doğuş Media Group owns the biggest radio group in Turkey. The Group strengthens its position in the radio industry and continues to invest. In 2009, the Group will launch Radio Voyage, which can be defined as an "ambient radio".

The Group, following the technological developments and adapting its vision and products accordingly, will re-launch ntvmsnbc.com with an upgraded infrastructure and interface based on Web 2.0 technology.