Automotive

Celebrating its 15th Anniversary in 2009, Doğuş Otomotiv assumed the distributorship of 15 brands with nearly 500 contact points. The company carries on its activities on a very broad platform, which includes sales, service, spare parts sales and after sales services for the brands Volkswagen Passenger Car, Volkswagen Commercial Car, Audi, Porsche, Bentley, Lamborghini, Bugatti, SEAT, Skoda, Scania, Krone, Meiller, VW Marine, Scania Engines and Thermo King.

Structuring its growth strategy based upon the principle of having a productive and profitable presence in every link of the automotive value chain, Doğuş Otomotiv operates in supplementary services as retailing, automotive financing, spare parts and accessories, logistics and customer services, used car dealership, fleet management and leasing, vehicle inspections, and insurance besides operating in the fields of imports and distributorship.

The opening of Meiller-Doğuş Damper Factory has been accomplished in Sakarya in 20 June 2008 with the partnership of the world’s leading damper producer Meiller, whose distributor in Turkey is already Doğuş Otomotiv. The production plant, which was accomplished with an investment of €10 million is Doğuş Otomotiv’s first, has made our company with proud by achieving its first production with a “zero” PPM.

The foundations of Krone Trailer Factory, which was planned to be Doğuş Otomotiv’s second production plant, has been laid in Tire, Izmir in 17 July 2008. The Krone Doğuş Trailer Factory whose foundations have been laid with the collaboration of Europe’s second biggest trailer producer Krone, whose distributor in Turkey is already Doğuş Otomotiv since 2003, with an investment of €35 million is projected to be due in 2009. Turkey’s first foreign-partnered trailer production plant, Krone-Doğuş Trailer Factory will at the same time be the first trailer production center in Europe, which will produce in requested colours.

Another investment that has marked its seal on 2008 is the Authorized Porsche Dealer and Service centre in Lausanne whose foundations have been laid. The service point D-Auto Suisse SA, which will be established on an area of 5,000 m² with an investment of $12 million, and whose 99% shares are owned by Doğuş Otomotiv forms another link of our company’s collaboration with Porsche AG that exceeds over a decade. Porsche’s Lausanne dealership is projected to be in operation by mid-2009.

As it is the case with all brands and companies of Doğuş Group, growth and innovation develops hand in hand with the concept of social responsibility in Doğuş Otomotiv. Doğuş Otomotiv initiated a series of social responsibility activities in 2004 with a view to promote a higher level of overall responsibility, awareness and perception about traffic among the Turkish general public, and the young generation in particular. Gathered under a single banner of “Traffic is Life”, these social responsibility activities give a new dimension to traffic education.

Attracting attention by successfully directly reaching 1.5 million children through advertising campaigns such as “Trafik Temalı Müzik Yarışması”, “Arka Koltuk Benim” and “Kırmızı Işıkta Dur”, Doğuş Otomotiv aims to reach a large audience and improve public awareness. In 2008, Doğuş Otomotiv aimed to increase social consciousness about the traffic in Turkey and decrease the number of casualties by partaking as a platform member of the project “Attention in Traffic, 10 thousand Lives”, which was carried under the auspices of Turkish Republic’s Presidency.