Arena Giyim Sanayi Turizm ve Ticaret A.Ş.

The company has initially secured the franchise of Emporio Armani and Gucci. The first boutiques were opened in Istanbul, located in one of Istanbul’s most prestigious locations, the historical Maçka Palas Building. In 2003, the company has secured long-term leases of two premises from Turgutreis D-Marin Shopping Complex to open Emporio Armani boutique and Emporio Armani Cafe.

Also in the same year, Arena initiated a multi-brand fashion retail project under the ‘In-formal’ name. The first store was opened in the Turgutreis D-Marin Shopping Complex, while the second is situated in the historical Maçka Palas Building. The boutique’s philosophy is to present prestigious labels to its fashion conscious clientele with exclusive service standards, in a very unique surrounding.

In 2007, the new Emporio Armani, Armani Jeans and Gucci boutiques and Emporio Armani Caffe were opened at Istinye Park, one of Istanbul’s most famous new shopping malls. As well as these new boutiques, Arena also secured the franchise of Loro Piana in the same year, a very famous cashmere brand. The first Loro Piana boutique was opened in the fashionable Nişantaşı district of İstanbul.

The company is actively seeking prestigious labels to add to its portfolio.

The historical Maçka Palas building, which is owned by Arena Giyim, has been converted into a 90-room boutique hotel under the “Park Hyatt İstanbul Maçka Palas Hotel” brand name. Ideally located in the fashionable Nişantaşı residential and shopping district, the hotel uniquely combines the historic architecture of an Art Deco building with innovative interior design. Housing the existing Emporio Armani and Gucci boutiques, the hotel is also within walking distance to many other upscale designer fashion houses, as well as ultra-trendy bars and restaurants. There are 90 generously sized deluxe rooms with an average size of 59 sq.m., including 7 Park Suites, 1 Executive Suite, 1 Diplomatic Suite and a Presidential Suite. The residential top-floor suites offer a private terrace and large rain sky showers. Each guestroom is equipped with high-speed broadband Internet access, a digital telephone with voice mail messaging, a flat-screen television, a DVD player and JBL i-Pod stations. Each guestroom features an oversized wet room clad in local fossilised limestone offering 5 different bathing experiences and 25 of them include an authentic Turkish bath, complete with heated stone seat.

Arena Giyim is the proprietor of the famous Reina Nightclub, which is operated by a third party and located in a stunning location on the Bosphorus.