Arena Giyim

Incorporated in 1997, Arena Giyim Head Offices are based in Istanbul, Turkey. The company has initially secured the franchise of Emporio Armani and Gucci and first boutiques were opened in Istanbul, located in one of Istanbul's most prestigious locations, the historical Maçka Palas Building. In 2003, the company has secured long-term leases of two premises from Turgutreis D-Marin Shopping Complex to open Emporio Armani boutique and Emporio Armani Caffe.

Also in the same year, Arena initiated a multi-brand fashion retail project under the "In-formal" name. The first store was opened in the Turgutreis D-Marin Shopping Complex, while the second is situated in the historical Maçka Palas Building. The boutique's philosophy is to present prestigious labels to its fashion conscious clientele with exclusive service standards, in a very unique surrounding.

In 2007, the new Emporio Armani, Armani Jeans and Gucci boutiques and Emporio Armani Caffe were opened at İstinye Park, one of Istanbul's most famous new shopping malls. As well as these new boutiques, Arena also secured the franchise of Loro Piana in the same year, a very famous cashmere brand. The first Loro Piana boutique was opened in the fashionable Nişantaşı district of İstanbul.

The company is actively seeking prestigious labels to add to its portfolio. The historical Maçka Palas building, which is owned by Arena Giyim, will be converted into a 90 room boutique hotel under the "Park Hyatt İstanbul Maçka Palas Hotel" brand name. The Hotel will be opened in the summer of 2008.

Arena Giyim is the landlord of the famous Reina nightclub, which is operated by a third party and located in a stunning location on the Bosphorus.