Garanti Payment Systems

Garanti offers the largest variety of plastic cards in Turkey with Bonus, Flexi, Shop&Miles, &Club, &Club Privé, American Express Centurion Line, Debit Cards, Commercial and Virtual Cards.

As the leading service provider of the credit and debit card markets in Turkey, GPS has been a pioneer in domestic and international markets with an innovative and visionary structure.

Activities in 2007

In 2007, there was significant growth in payment systems products in terms of users, transactions volume and the number of POS terminals. Serving via 280,000 POS terminals and 251,375 member companies, Garanti continued to invest in this field in 2007 and increased acquiring market share going up from 22.2% to 23%. Garanti finished the year as a market leader in terms of both acquiring revenue and number of POS terminals.

With accurate campaigns and innovative projects in 2007, Garanti Bank managed to increase its debit card shopping volume 66%. While the market average of spending per debit card was YTL 45, Garanti tripled this number, reaching YTL 135. Furthermore, the Bank maintained its leadership position with a 21.5% share in total debit card revenue.

Fleet Card and American Express Business Card joined the commercial cards family of Garanti Bank in 2007. Aiming to accurately respond to the diverse needs of companies through six commercial cards, Garanti increased the number of its commercial cards from 78,886 in 2006 to 120,000 as of the end of 2007; the corresponding revenue growth was 67%.

E-commerce was another growth area in 2007. In this segment, the number of member businesses went up 17%.

In 2007, Garanti Payment Systems achieved 15.6% growth in the number of cards issued, 31.5% growth in the number of POS terminals. Garanti has a 23% acquiring market share in the market, which makes it a leader.

Declaring 2007 a Year of Innovation, Garanti introduced 11 new credit cards including American Express Platinum Card, Environment-Friendly Bonus Card, Mirrored Bonus, Fenerbahçe Bonus, Fleet Card, &Club Privé Luca Design, Bonus Trink Watch, Bonus Trink Key Fob, Bonus Trink Sticker, American Express Business Card and Bonus Card Romania. Garanti continues to increase its market share and improve payment systems through innovative projects.

Future Outlook

Garanti is currently managing a huge infrastructure of payment systems, serving more than 11 million credit and debit cards and shaping the industry with various projects in payment systems and credit cards. GPS aims to further improve customer satisfaction and will therefore be targeting a wider use of payment systems through diversified innovative products.