GPS will continue to provide services in the areas of chip-based multi - or joint-brand card programmes, commercial cards, virtual cards, marketing of businesses and e-commerce.
Setting trends in the industry with its projects, GPS is constantly enhancing its products and services. Resourceful and visionary, GPS has a marketing-focused team and is a leader in innovation and a pioneer in many areas both in Turkey and on international platforms.
Garanti has largest range of products in Turkey as a consequence of its endeavour to cater to diverse needs through the most appropriate product. With its 7.5 million cards, consisting of Bonus, Flexi, Shop&Miles, Shop&Miles&club, Privé, American Express and commercial credit cards, Garanti is the bank offering the highest number of plastic cards in the country. When virtual cards and bank cards are included in the total, Garanti manages a portfolio of over 12 million cards.
GPS attributes great importance to customer analysis in order to be able to manage its portfolio and revenue in the best manner possible and carries out exemplary and leading edge work in the area of CRM on Risk Measurement and customer profitability thanks to an astute use of technology.
GPS completed 2008 as the leader in the following areas: the number of plastic cards, the number of POS, international issuing volume, domestic and international acquiring volume, international and domestic shopping retail volume, international and domestic debit card shopping retail volume. GPS also has the only network of businesses in Turkey that accept VISA, MasterCard, JCB, American Express, CUP and Diners cards.
GPS provides businesses with services such as POSmatik, Easy Cash Desk, Point of Payment, and Point of Application for Cards. It meets all of the needs of businesses, without fail, in the area of payments and offers special payments services, such as dial-up POS, ADSL POS, Mobile POS and Virtual POS, while providing e-commerce services and e-retail services over garantialisveris.com.
Garanti issued Shop&Miles, the official credit card of Turkish Airlines (THY), in 2000. The agreement with THY was renewed for a second time in 2008, for a period of 3 years. The first and most popular credit card in Turkey with a flight mileage program, the Shop&Miles group has now approached the 400,000 card mark.
By purchasing the exclusive right to issue and market American Express products in Turkey in 2006, GPS further consolidated its presence in the affluent cards category, first achieved through Shop&Miles. Following the issuance of Bonus Platinum Card, bearing the American Express logo, American Express grew at a rate of 572 % in the number of cards and 693% in volume relative to the previous year.
For GPS, customer satisfaction has always been a priority. In 2008, the company attained a 20% rate of response in its campaigns customised for more than 4 million card holders and raised its card activation to 83 %.
One of our main objectives at GPS is the most efficient management of all phases of the credit card process, including applications, limits and collection, with the purpose of minimising the bad debts bound to arise from rising unemployment as a result of the world economic crisis. GPS will continue its war against cash in 2009, sustaining its emphasis on contact less payments in order to come into contact with large audiences, and reaching out to persons who cannot obtain credit cards, starting with housewives and students, through bank cards.
Garanti Payment Systems
Levent, Nispetiye Mah. Aytar Cad. No:2 34340 Beşiktaş - İstanbul
Tel : 90 (212) 318 15 62
Fax : 90 (212) 217 85 56