Since its stablishment, DMS has created a special communications
platform which aggregates the automotive sector and
sports world through outstanding activities. DMS thus has
been able to reach a wide audience of sports fans and
aims to keep automotive passion and the interest in motor
sports alive. DMS also intends to strengthen sporty images
of Doğuş Otomotiv brands.
DMS's main activities include sponsorship and event
management, publishing, race organizations, technical
services, and tune-ups.
Doğuş Motor Sports set the agenda for motor sports in
Turkey via the activities it organized in 2006.
SEAT Cup Turkey and VW Polo Ladies Cup
Doğuş Motor Sports, by providing dynamic
communications platforms, brings together organizations
that raise the awareness of and interest in motor sports in
Turkey; the passion for speed and excitement is extended
not only to automotive enthusiasts but also to everyone
between the ages of 7 and 70.
The company continued to strengthen the sporty images
of the brands under the Doğuş Otomotiv umbrella with
the SEAT Cup Turkey, that started in 2004 and has
continued through 2006, and the VW Polo Ladies Cup
that began in 2005 and, is a first for Turkey, is where
female drivers compete.
With these events, Doğuş Otomotiv presents a new life
style to viewers and has them experience the brands fully
while simultaneously allowing them to have a great time.
SEAT Cup Turkey, which started on 4 April 2004, was the
first event staged by Doğuş Motor Sports in Madrid and
has always been the center of interest. SEAT Cup Turkey
continued with the same excitement and passion and was
supported by strong corporate sponsors such as
garanti.com.tr, Castrol, Dunlop, NTV and vdf Automotive
Financing. The race has become immensely popular with
its various race-related activities, atmosphere of excitement
and famous drivers.
At the SEAT Cup Turkey, an enjoyable time is provided to
viewers with entertaining activities, concerts and shows
performed in the track area; after a tough struggle this
year, the 2004 winner Mert Aytuğ managed to become
the champion for the second time.
The VW Polo Ladies Cup, the second race event of Doğuş
Motor Sports, started in 2005. It has raised the interest of
women in motor sports and has highlighted the presence
of diversity in motoring. The female drivers of the VW Polo
Ladies Cup were fortunate to experience the privilege of
being the first official competitors to use the Istanbul Park
Track in 2005.
The VW Polo Ladies Cup, presented to race lovers again
in 2006, is the first ladies cup in Turkey in history. In
addition, it is the first single brand cup that is raced with
diesel motors in Turkey.