DOD

DOD, the first and largest institutional used car brand in Turkey, became a symbol of “trust” in the sector with its customer oriented approaches, fast and flexible solution alternatives, developed infrastructure and widespread dealer network. DOD engages in purchasing, sales, and trading of used cars of all brands, models and age through its nationwide authorized dealer organization.

Having sold 7,760 vehicles in 2006, DOD sold 13,024 vehicles in 2007, bucking the general contraction in the sector to chalk up a 70% increase on the year. By reaching its customers through auctions held at specific intervals, DOD sold 413 vehicles in 13 different auctions in 2007, selling 1 vehicle per 84 seconds during the auctions. DOD’s objective is to consolidate its success gained in 2007 and ensure the sustainable long term growth strategy, while targeting sales of 20,000 in 2008.

As part of its strategy to move closer to its customers, DOD has concentrated on institutional restructuring in 2007, raising the number of authorized dealers to 83 in 34 cities where service points are located.

Besides, as the first used car brand which composed its own brand standards and institutional identity, DOD completed the construction of 21 special DOD showrooms throughout Turkey in 2007, and still has 14 investments in progress in different cities.

The “DOD Certification System” is developed to certify that the vehicle is bought with DOD safety standards, for customers who acquire vehicles through the DOD dealer network. It is provided to customers with the vehicle license and contains all the details about the vehicle.

This new application, which will enable numerous advantages to the vehicle owner in the revaluation period, was initiated through a pilot practice in December 2007 and will operate within DOD’s authorized dealer network in 2008.

Europe’s largest integrated used car vehicle center, DOD City, delivered its 1,000th vehicle to its owner in its 9th month of operation. Achieving sales of 1,364 vehicles in 2007, DOD City increased its target sales for 2008 up to 2,500.